Analyse of SWOT
SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company’s competitve position and to develop strategic planning. SWOT analysis assesses internal and external factors, as well as current and future potential.
A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization, initiatives, or within its industry. The organization needs to keep the analysis accurate by avoiding pre-conceived beliefs or gray areas and instead focusing on real-life contexts. Companies should use it as a guide and not necessarily as a prescription.
SWOT analysis based on the Olympion Melathron hotel
Strenghts
- Outdoor swimming pool;
- Well located location;
- A large number of rooms;
- Rich floristry;
- Variety of food choices.
Weaknesses
- Poor internet quality;
- Limited seating in the dining room;
- Problems with light;
- Poor quality of shower curtains;
- Access to power only with a card
Opportunities
- Rich panorama of the city;
- Large and often visited area;
- Weather;
- A large number of stray animals;
- Close to airport and low ticket prices.
Threats
- Weather;
- A large number of stray animals;
- Dangerous, winding roads;
- Economic and financial problems of the state.